Sustainability

Trusted Catch®
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Spread the Goodness of the Sea By Making Quality Seafood Accessible to Everyone

Our Trusted Catch program serves to continuously reduce our environmental impact through the processes by which we source, make, and package our seafood.

Sustainably Sourced

As a seafood company leading the way in sustainable practices, the health of the ocean and fish stocks is top of mind in all that we do. That’s why we make it a priority to only work with suppliers who share our philosophy on sustainability and follow appropriate guidelines.

Sustainably Made

We believe in leading by example. So when it comes to limiting the world’s negative impact on climate change, we take our role seriously—meaning reduced waste and greenhouse gas emissions, minimal industrial materials, and limited use of natural resources.

Sustainably Packaged

We take responsibility for the environmental impact of the materials we source, create, and distribute. That’s why we go to great lengths to reduce our environmental footprint and increase the amount of recyclable content with our packaging.

Status of BlueWater’s Fisheries and Sources

Wild Caught

SPECIES

SOURCE

Haddock

MSC-certified fisheries in the Barents Sea

Cod

MSC-certified fisheries in the Barents Sea and the Bering Sea

Sole

MSC-certified fisheries in the North Pacific Ocean

Alaska Pollock

MSC-certified fisheries in the Eastern Bering Sea and the Sea of Okhotsk and/or those under MSC assessment in the North Pacific Ocean

Pacific Salmon

MSC-certified fisheries and/or fisheries under Fishery Improvement Projects in the North Pacific Ocean

Shrimp

BAP2Star sources in Southeast Asia and Central/South America

 

Aquaculture

SPECIES

SOURCE

Shrimp

BAP2Star sources in Southeast Asia and Central/South America

 

We keep our focus on long-term sustainability and continuous fishery improvement, which is why we actively support Fishery Improvement Projects (FIPs) for wild-caught seafood. FIPs are an alliance of stakeholders, such as processors, producers, non-governmental organizations, and/or catchers, that come together to resolve problems within a specific fishery or improve a specific aspect of the fishery that requires attention, such as unreported bycatch. The goal of a FIP is to improve the responsible sourcing practices of the fishery and meet all the standards required for being certified as sustainable by a credible third-party certification body, such as MSC.