Trusted Catch®

For over 160 years, consumers have trusted BlueWater (and its sister company Gorton’s in the U.S.) to provide delicious, high-quality seafood products.

As seafood industry leaders, we recognize that preserving our oceans and natural resources is not merely an option, it is a mandate. It is a mandate that we have followed for generations by partnering with a select group of suppliers and adhering to strict quality controls and standards that are among the toughest in the industry.

In 2011, we started our Trusted Catch® program to communicate everything that we do to you. Trusted Catch® encompasses all of our sustainability and quality initiatives from how we source our seafood to our supply chain and manufacturing practices.

Trusted Catch®: Sourced Responsibly

BlueWater partners with suppliers who share our passion from bringing the highest quality and freshest seafood to consumers and protecting the world’s marine resources, habitats, and ecosystems. These suppliers adhere to our stringent quality standards, may be subject to third-party inspections and audits, and undergo an annual risk assessment. Our seafood is fully traceable to the source.

While the majority of our wild-caught seafood is from MSC-certified fisheries and from BAP/ASC-certified sources for aquaculture (farmed seafood), Trusted Catch® goes beyond certification to enact real change in the industry and on the water. By basing decisions on scientific data and utilizing best practices, we ensure that our seafood is responsibly sourced today and that our seafood resources are protected for the future. See below for the status of fisheries and sources.

Status of BlueWater’s Fisheries and Sources

Wild Caught




MSC-certified fisheries in the Barents Sea


MSC-certified fisheries in the Barents Sea and the Bering Sea


MSC-certified fisheries in the North Pacific Ocean

Alaska Pollock

MSC-certified fisheries in the Eastern Bering Sea and the Sea of Okhotsk and/or those under MSC assessment in the North Pacific Ocean

Pacific Salmon

MSC-certified fisheries and/or fisheries under Fishery Improvement Projects in the North Pacific Ocean


Central and South America from MSC-certified fisheries, fisheries under MSC pre-assessment or those identified for Fishery Improvement Projects






BAP2Star or ASC certified sources in Indonesia and China


We keep our focus on long-term sustainability and continuous fishery improvement, which is why we actively support Fishery Improvement Projects (FIPs) for wild-caught seafood. FIPs are an alliance of stakeholders, such as processors, producers, non-governmental organizations, and/or catchers, that come together to resolve problems within a specific fishery or improve a specific aspect of the fishery that requires attention, such as unreported bycatch. The goal of a FIP is to improve the responsible sourcing practices of the fishery and meet all the standards required for being certified as sustainable by a credible third-party certification body, such as MSC.

BlueWater's Involvement in Fishery Improvement Projects (FIPs)

Russian Pollock Fisheries Improvement Project

BlueWater, along with our sister company Gorton's, is a leading participant and full steering committee member of the Russian Pollock Sustainability Alliance, which started the Russian Pollock FIP in 2009. The goal of the Russian Pollock FIP is to improve the fishery by pressing for better policies and management while voluntarily changing purchasing and fishing practices to reduce problems such as illegal/unregulated/unreported bycatch  and to meet and exceed sustainability levels required for MSC certification. The Russian Sea of Okhotsk Pollock Fishery achieved full MSC-certification in September 2013.

North Pacific Salmon Fishery Improvement Project

BlueWater, alongside our sister company Gorton's, is actively engaged in wild salmon fishery improvement efforts across the Pacific Rim as a stakeholder in the North Pacific Salmon FIP run by the Wild Salmon Center (WSC) and through a commitment to source from wild salmon fisheries that are third-party certified, in assessment, or in a credible FIP. The WSC is an international conservation organization located in Portland, Oregon, that identifies science-based solutions to ensure long-term abundance and diversity of wild Pacific salmon by improving management practices and increasing the supply of third-party certified, sustainable salmon.